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Basic Information about the Greeting Card Industry
Market Stats in Relation To Greeting Cards
- Every year Greeting Cards account for $9 Billion in annual retail sales and growing rapidly.
- Nine out of every ten households buy greeting cards each year.
- The average households buys 30 individual greeting cards yearly.
- The Greeting Card Industry is without a doubt a Female Driven Market
- Women account for 80 – 85 percent of all greeting card sales – Meaning that four out of five greeting card sales will likely be made by a woman.
- Regardless of who the end recipient of the card is, women are the key greeting cards buyers.
- Even male themed cards are more likely to be purchased by a woman.
- Men generally buy cards specifically for special occasions for their partner and family.
- Men however, far outpace women in the Direct Marketing of Greeting Cards
- The main Greeting Card companies are Hallmark, American Greetings and Gibson Greetings
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